FFRSBenchmark chain · London · Berlin

Fitness First

Signature trait: Watson strength floors in places

0.33×

▼ −67% vs par Tier D · Lifestyle Rank #59 of 87

FFRS 0.33×

FDCBAS

Log scale. Each tick is a listing; Fitness First sits between clever fit and Virgin Active.

Analyst note

Several London clubs (Clapham Junction advertises a Watson-loaded strength floor and an Eleiko zone) and 15 studios in Berlin, including a performance-focused RED format.

Convenience over credibility. Fun, social, lightly inflated.

Rating: LifestyleThe amenities are doing some of the lifting.

The facts

Type: Mid-market chain
London: Multiple London locations, e.g. Clapham Junction
Berlin: 15 studios in Berlin
Chalk: Not published
Equipment: Watson strength floor
Eleiko zone (Clapham Junction)

How the 0.33× is built

Five pillars from the facts above, weighted and combined by the published rubric. Pillars marked est. aren't published by the gym and use the default for its type.

Iron quality6/10

Competition-grade kit in the sourced equipment list: calibrated plates, platforms, specialty bars, strongman implements, premium machine lines.

Chalk policy est.2/10

From the gym's published rules: allowed 10, liquid only 5, banned 0.

Strength focus3/10

What the gym is built for: strength clubs 10, bodybuilding 8, hybrid 7 … HIIT studios 1.

Pedigree1/10

Federation affiliation, notable athletes and history, and how long it has been going.

Comfort0/10

Saunas, spas, pools, lounges, cafés. Counts against the multiplier.

What your lifts are worth here

Gym multiplier × lift honesty. Standard claims on the left, the truth on the right.

Common lifts converted at Fitness First
Lift	Claimed	Real
Bench Press (free bar)ego factor 1.00×	100 kg	33 kg
Back Squat (full depth)ego factor 1.00×	140 kg	46.2 kg
Deadliftego factor 1.00×	180 kg	59.4 kg
Overhead Pressego factor 1.05×	60 kg	20.8 kg
Hip Thrustego factor 0.70×	160 kg	37 kg
Leg Pressego factor 0.25×	300 kg	24.8 kg

Try your own

Lift

Claimed (kg)

Real, Fitness First-adjusted

33 kg

—

Open in the full calculator →

Exchange rates

What a 100 kg bench at Fitness First is worth elsewhere: the claim you'd need at each gym to match it. To match a 100 kg Fitness First bench at Basic-Fit, you'd need to claim 183.3 kg.

Physical Culture23.2 kgPHYS · 1.42× · London Société Athlétique Montmartroise26.8 kgSAM · 1.23× · Paris Brussels Barbell28.4 kgBXBB · 1.16× · Brussels AC Heros Berlin28 kgHERO · 1.18× · Berlin CEM Bac de Roda Power Hub28.4 kgBDRH · 1.16× · Barcelona Outcast Strength System25.6 kgOUTC · 1.29× · Zurich PureGym110 kgPURE · 0.3× · chain McFit143.5 kgMCFT · 0.23× · chain

Other chains

The benchmark chains either side of it.

Listings ranked near Fitness First
#	Gym	Tier	Multiplier	Signature trait
3	John ReedREED Berlin	C	0.36×	Brewery vaults and DJ lighting
4	Nuffield HealthNUFF London	C	0.36×	Health club first
5	Virgin ActiveVACT London	C	0.36×	Leisure first, lifting optional
6	Fitness FirstFFRS London · Berlin	D	0.33×	Watson strength floors in places
7	clever fitCLVR Berlin	D	0.3×	Racks at Charlottenburg
8	Holmes PlaceHPLC Berlin	D	0.3×	Pools and Power Plates
9	MetropolitanMETR Barcelona	D	0.3×	Villas with Technogym

Sources

Where every fact on this page comes from. Last checked 25 September 2026.

dwfitnessfirst.comequipment description for a London branch
fitnessfirst.de'15 x in Berlin' studio count, Performance Area/strength-training positioning

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