GNSSHybrid strength · Wembley · London

Genesis Gym

Signature trait: Old-school raw since 1961

0.71×

▼ −29% vs par Tier A · Legit Rank #36 of 87

Genesis Gym, as pictured on the gym's own website — Photo: genesisgym.co.uk

GNSS 0.71×

FDCBAS

Log scale. Each tick is a listing; Genesis Gym sits between Gigagym Paris 13 and Dansaert Athletics.

Analyst note

Running since 1961 in Wembley and led for over a decade by World Champion powerlifter Dave 'Bulldog' Beattie. No contracts, no nonsense, and more heavy singles than the stadium down the road has seen penalties.

Legitimate iron. A touch of polish, but the work counts.

Rating: LegitReal iron, lightly polished. The work counts.

The facts

Address: 333 Athlon Road, London, Wembley HA0 1EF
Open in OpenStreetMap
Type: Hybrid strength
Founded: 1961
Website: genesisgym.co.uk
Instagram: @genesisgym
Chalk: Not published
Notable: Led for 14+ years by Dave 'Bulldog' Beattie, a World Champion powerlifter; markets itself as preserving 'old-school' raw training since 1961; no-contract, all-access membership.
Specialties: old-school bodybuilding
powerlifting

How the 0.71× is built

Five pillars from the facts above, weighted and combined by the published rubric. Pillars marked est. aren't published by the gym and use the default for its type.

Iron quality est.5/10

Competition-grade kit in the sourced equipment list: calibrated plates, platforms, specialty bars, strongman implements, premium machine lines.

Chalk policy est.6/10

From the gym's published rules: allowed 10, liquid only 5, banned 0.

Strength focus7/10

What the gym is built for: strength clubs 10, bodybuilding 8, hybrid 7 … HIIT studios 1.

Pedigree5/10

Federation affiliation, notable athletes and history, and how long it has been going.

Comfort0/10

Saunas, spas, pools, lounges, cafés. Counts against the multiplier.

What your lifts are worth here

Gym multiplier × lift honesty. Standard claims on the left, the truth on the right.

Common lifts converted at Genesis Gym
Lift	Claimed	Real
Bench Press (free bar)ego factor 1.00×	100 kg	71 kg
Back Squat (full depth)ego factor 1.00×	140 kg	99.4 kg
Deadliftego factor 1.00×	180 kg	127.8 kg
Overhead Pressego factor 1.05×	60 kg	44.7 kg
Hip Thrustego factor 0.70×	160 kg	79.5 kg
Leg Pressego factor 0.25×	300 kg	53.3 kg

Try your own

Lift

Claimed (kg)

Real, Genesis Gym-adjusted

71 kg

—

Open in the full calculator →

Exchange rates

What a 100 kg bench at Genesis Gym is worth elsewhere: the claim you'd need at each gym to match it. To match a 100 kg Genesis Gym bench at Basic-Fit, you'd need to claim 394.4 kg.

Physical Culture50 kgPHYS · 1.42× · London Société Athlétique Montmartroise57.7 kgSAM · 1.23× · Paris Brussels Barbell61.2 kgBXBB · 1.16× · Brussels AC Heros Berlin60.2 kgHERO · 1.18× · Berlin CEM Bac de Roda Power Hub61.2 kgBDRH · 1.16× · Barcelona Outcast Strength System55 kgOUTC · 1.29× · Zurich PureGym236.7 kgPURE · 0.3× · chain McFit308.7 kgMCFT · 0.23× · chain

Around London

Where Genesis Gym sits among London's gems. See the whole city →

Listings ranked near Genesis Gym
#	Gym	Tier	Multiplier	Signature trait
5	Classical BarbellCLSB Hoxton · London	A	0.99×	Olympic lifting in a Hoxton arch
6	Ealing Weightlifting ClubEWLC Ealing · London	A	0.99×	Olympian-founded, champion-producing
7	Strength AmbassadorsSTRA West Ham · London	A	0.91×	All three strength sports, one roof
8	Genesis GymGNSS Wembley · London	A	0.71×	Old-school raw since 1961
9	Metroflex LondonMFLX Bellingham, Lewisham · London	A	0.71×	Home of bodybuilding in SE London
10	Muscleworks GymMSCL Bethnal Green · London	A	0.71×	Home of Champions since 1988
11	Zone GymZONE Wood Green, Haringey · London	A	0.71×	200 machines, Ronnie on the wall

Sources

Where every fact on this page comes from. Last checked 25 September 2026.

genesisgym.co.ukfounding year, ownership/coach history
fresha.comaddress confirmation

Spotted something wrong, or run this gym and want a change? Get in touch with a source and we'll fix it.