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PHYS1.42× ▲ +42%OUTC1.29× ▲ +29%BGWL1.23× ▲ +23%SAM1.23× ▲ +23%VGA1.23× ▲ +23%HERO1.18× ▲ +18%FCSP1.18× ▲ +18%EMPR1.18× ▲ +18%BXBB1.16× ▲ +16%BDRH1.16× ▲ +16%1REP1.16× ▲ +16%PLBC1.16× ▲ +16%BTSC1.1× ▲ +10%CMDO1.1× ▲ +10%ATL1.04× ▲ +4%BBC1.04× ▲ +4%HALT1.04× ▲ +4%ACK1.02× ▲ +2%CHM1.02× ▲ +2%BRBB0.99× ▼ −1%BWS0.99× ▼ −1%CLSB0.99× ▼ −1%EWLC0.99× ▼ −1%BNKR0.93× ▼ −7%STRA0.91× ▼ −9%1RPS0.87× ▼ −13%XZRH0.82× ▼ −18%KRPR0.82× ▼ −18%PWRH0.82× ▼ −18%PURO0.82× ▼ −18%AORT0.76× ▼ −24%BSTR0.75× ▼ −25%KDS0.75× ▼ −25%CNTR0.73× ▼ −27%DNST0.72× ▼ −28%GNSS0.71× ▼ −29%GIGA0.71× ▼ −29%MFLX0.71× ▼ −29%MSCL0.71× ▼ −29%ZONE0.71× ▼ −29%XLVR0.7× ▼ −30%DAVD0.7× ▼ −30%XBCN0.65× ▼ −35%IRON0.65× ▼ −35%UPG0.65× ▼ −35%REMG0.6× ▼ −40%RUNE0.58× ▼ −42%YRKY0.56× ▼ −44%HURT0.56× ▼ −44%FPMM0.46× ▼ −54%ONAR0.46× ▼ −54%WKSP0.46× ▼ −54%3SPC0.4× ▼ −60%EQNX0.36× ▼ −64%GYMB0.36× ▼ −64%REED0.36× ▼ −64%NUFF0.36× ▼ −64%VACT0.36× ▼ −64%FFRS0.33× ▼ −67%CLVR0.3× ▼ −70%HPLC0.3× ▼ −70%METR0.3× ▼ −70%PURE0.3× ▼ −70%ASPR0.27× ▼ −73%DLLY0.27× ▼ −73%FLOW0.27× ▼ −73%KLAY0.27× ▼ −73%ACTV0.26× ▼ −74%CMG0.26× ▼ −74%DIR0.26× ▼ −74%USIN0.24× ▼ −76%ANYT0.23× ▼ −77%FITX0.23× ▼ −77%JIMS0.23× ▼ −77%ORBL0.23× ▼ −77%MCFT0.23× ▼ −77%NEON0.23× ▼ −77%SUPR0.23× ▼ −77%TGG0.23× ▼ −77%UPDT0.23× ▼ −77%VIVA0.23× ▼ −77%BSFT0.18× ▼ −82%FPRK0.18× ▼ −82%KSER0.13× ▼ −87%1RBL0.11× ▼ −89%BRRY0.11× ▼ −89%F450.11× ▼ −89%
VACTBenchmark chain · London

Virgin Active

Signature trait: Leisure first, lifting optional

0.36×
▼ −64% vs par Tier C · Casual Rank #58 of 87
VACT 0.36×
FDCBAS
Log scale. Each tick is a listing; Virgin Active sits between Fitness First and Nuffield Health.

Analyst note

23 clubs inside the M25: a leisure chain where lifting is one option among many.

A perfectly fine gym. The equipment is flattering you, just a little.

C
Rating: CasualA perfectly fine gym that flatters you a little.

The facts

Type
Premium club
London
23 of its ~32 UK gyms are inside the M25 (Greater London area) as of 2023
Chalk
Not published

How the 0.36× is built

Five pillars from the facts above, weighted and combined by the published rubric. Pillars marked est. aren't published by the gym and use the default for its type.

Iron quality est.5/10

Competition-grade kit in the sourced equipment list: calibrated plates, platforms, specialty bars, strongman implements, premium machine lines.

Chalk policy est.3/10

From the gym's published rules: allowed 10, liquid only 5, banned 0.

Strength focus4/10

What the gym is built for: strength clubs 10, bodybuilding 8, hybrid 7 … HIIT studios 1.

Pedigree1/10

Federation affiliation, notable athletes and history, and how long it has been going.

Comfort0/10

Saunas, spas, pools, lounges, cafés. Counts against the multiplier.

What your lifts are worth here

Gym multiplier × lift honesty. Standard claims on the left, the truth on the right.

Common lifts converted at Virgin Active
LiftClaimedReal
Bench Press (free bar)ego factor 1.00×100 kg36 kg
Back Squat (full depth)ego factor 1.00×140 kg50.4 kg
Deadliftego factor 1.00×180 kg64.8 kg
Overhead Pressego factor 1.05×60 kg22.7 kg
Hip Thrustego factor 0.70×160 kg40.3 kg
Leg Pressego factor 0.25×300 kg27 kg

Try your own

Real, Virgin Active-adjusted
36 kg
—
Open in the full calculator →

Exchange rates

What a 100 kg bench at Virgin Active is worth elsewhere: the claim you'd need at each gym to match it. To match a 100 kg Virgin Active bench at Basic-Fit, you'd need to claim 200 kg.

Physical Culture25.4 kgPHYS · 1.42× · LondonSociété Athlétique Montmartroise29.3 kgSAM · 1.23× · ParisBrussels Barbell31 kgBXBB · 1.16× · BrusselsAC Heros Berlin30.5 kgHERO · 1.18× · BerlinCEM Bac de Roda Power Hub31 kgBDRH · 1.16× · BarcelonaOutcast Strength System27.9 kgOUTC · 1.29× · ZurichPureGym120 kgPURE · 0.3× · chainMcFit156.5 kgMCFT · 0.23× · chain

Other chains

The benchmark chains either side of it.

Listings ranked near Virgin Active
#GymTierMultiplierSignature trait
2 GymboxGYMB
London
 C 0.36× Ten London clubs, one weightlifting programme
3 John ReedREED
Berlin
 C 0.36× Brewery vaults and DJ lighting
4 Nuffield HealthNUFF
London
 C 0.36× Health club first
5 Virgin ActiveVACT
London
 C 0.36× Leisure first, lifting optional
6 Fitness FirstFFRS
London · Berlin
 D 0.33× Watson strength floors in places
7 clever fitCLVR
Berlin
 D 0.3× Racks at Charlottenburg
8 Holmes PlaceHPLC
Berlin
 D 0.3× Pools and Power Plates

Sources

Where every fact on this page comes from. Last checked 25 September 2026.

  1. en.wikipedia.orgLondon-area club count

Spotted something wrong, or run this gym and want a change? Get in touch with a source and we'll fix it.