PUREBenchmark chain · London · Zurich

PureGym

Signature trait: Liquid chalk only

0.3×

▼ −70% vs par Tier D · Lifestyle Rank #63 of 87

PURE 0.3×

FDCBAS

Log scale. Each tick is a listing; PureGym sits between Aspria and Metropolitan.

Analyst note

One of London's biggest budget chains and, since absorbing Basefit, four clubs in Zurich. Powder chalk is banned for mess; liquid chalk is tolerated, which is a sort of compromise.

Convenience over credibility. Fun, social, lightly inflated.

Rating: LifestyleThe amenities are doing some of the lifting.

The facts

Type: Budget chain
London: One of the largest budget chains in London; part of ~220 budget-chain sites in London shared with Gym Group and Gymbox
Zurich: 4 clubs within Zürich city: Altstetten (Badenerstrasse 569), Lochergut (Pflanzschulstrasse 7), Oerlikon (Neunbrunnenstrasse 52), Zürich West (Förrlibuckstrasse 150)
Chalk: Liquid only

How the 0.3× is built

Five pillars from the facts above, weighted and combined by the published rubric. Pillars marked est. aren't published by the gym and use the default for its type.

Iron quality est.3/10

Competition-grade kit in the sourced equipment list: calibrated plates, platforms, specialty bars, strongman implements, premium machine lines.

Chalk policy5/10

From the gym's published rules: allowed 10, liquid only 5, banned 0.

Strength focus3/10

What the gym is built for: strength clubs 10, bodybuilding 8, hybrid 7 … HIIT studios 1.

Pedigree1/10

Federation affiliation, notable athletes and history, and how long it has been going.

Comfort0/10

Saunas, spas, pools, lounges, cafés. Counts against the multiplier.

What your lifts are worth here

Gym multiplier × lift honesty. Standard claims on the left, the truth on the right.

Common lifts converted at PureGym
Lift	Claimed	Real
Bench Press (free bar)ego factor 1.00×	100 kg	30 kg
Back Squat (full depth)ego factor 1.00×	140 kg	42 kg
Deadliftego factor 1.00×	180 kg	54 kg
Overhead Pressego factor 1.05×	60 kg	18.9 kg
Hip Thrustego factor 0.70×	160 kg	33.6 kg
Leg Pressego factor 0.25×	300 kg	22.5 kg

Try your own

Lift

Claimed (kg)

Real, PureGym-adjusted

30 kg

—

Open in the full calculator →

Exchange rates

What a 100 kg bench at PureGym is worth elsewhere: the claim you'd need at each gym to match it. To match a 100 kg PureGym bench at Basic-Fit, you'd need to claim 166.7 kg.

Physical Culture21.1 kgPHYS · 1.42× · London Société Athlétique Montmartroise24.4 kgSAM · 1.23× · Paris Brussels Barbell25.9 kgBXBB · 1.16× · Brussels AC Heros Berlin25.4 kgHERO · 1.18× · Berlin CEM Bac de Roda Power Hub25.9 kgBDRH · 1.16× · Barcelona Outcast Strength System23.3 kgOUTC · 1.29× · Zurich McFit130.4 kgMCFT · 0.23× · chain Basic-Fit166.7 kgBSFT · 0.18× · chain

Other chains

The benchmark chains either side of it.

Listings ranked near PureGym
#	Gym	Tier	Multiplier	Signature trait
7	clever fitCLVR Berlin	D	0.3×	Racks at Charlottenburg
8	Holmes PlaceHPLC Berlin	D	0.3×	Pools and Power Plates
9	MetropolitanMETR Barcelona	D	0.3×	Villas with Technogym
10	PureGymPURE London · Zurich	D	0.3×	Liquid chalk only
11	AspriaASPR Brussels	D	0.27×	Pools, spas, tennis
12	David LloydDLLY London · Brussels	D	0.27×	Racquets, pools, and a weights room
13	KlayKLAY Paris	D	0.27×	Spa, hammam, pool, some weights

Sources

Where every fact on this page comes from. Last checked 25 September 2026.

x.comofficial statement banning powder chalk
healthclubmanagement.co.ukLondon expansion/presence
basefit.chredirect to puregym.swiss confirms rebrand
puregym.swisslist of 4 Zürich city locations with addresses and prices

Spotted something wrong, or run this gym and want a change? Get in touch with a source and we'll fix it.